DKNY has always been one of the brands that best define the modern metropolitan style very well.
Simple and appropriate, something I find mutual with some noted American designers. Almost as
thought they have had a sneak glimpse into the future to be able to come up with some of the simplest
yet effective collections that will one day lead to what defines style.

With a set style and way in which they execute the campaigns, DKNY portray a smooth, cool and
somewhat ethereal atmosphere in their photographs (something I picked up on when looking at the
exposures, lighting and blurry elements alongside reflections and positioning, I can go on…) and have
kept this consistent throughout their history. This makes it easier for me to define them as one of my
favourite brands.

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